Privacy Policy

We are very pleased about your interest in Axel Springer Award. With this privacy policy, we inform you about how, why and to what extent we process personal data, and what your rights are as a data subject.

  1. Data controller

Responsible for data processing in accordance with Art.4 no. 7 GDPR is, unless otherwise stated in this privacy policy, Axel Springer SE, Axel-Springer-Str. 65, 10888 Berlin, phone: +49 30 2591 0, email: (hereinafter also “we” or “us”).

  1. Call of a website

When you use our offer, we automatically collect and process various data, such as

  • Information about the accessing end device and the software used
  • Date and time of the access
  • Cookies and pseudonymised ID’s (like user ID, ad ID)
  • Websites from which the users access our website or that the users access from our website
  • IP address

The at least temporary storage of the IP address is technically necessary to enable the website to be delivered to the user’s computer. Our servers also store your IP address for up to 14 days for our own security purposes (Art. 6 para. 1 point f GDPR).

  1. Transmission of data

We will only transmit your personal data to third parties if transmission is required to comply with our contractual obligations to you if this evidently needs to be done through or jointly with another provider (e. g. partnerships), if we are permitted or required by law to transmit the data in any other fashion, or if you have provided us with the corresponding consent.

To provide our service, selected personal data may be transmitted to certain departments within our company, including employees of the Accounting, Product Management, Marketing and IT departments.

In certain cases we also employ external service providers or affiliates commissioned by us to process data on our behalf on the basis of instructions. We ensure that such service providers are contractually bound by the strict terms of the GDPR as data processors and that they are prohibited from using your data for any other purposes. Data processors employed by us provide the following services in particular: hosting.

  1. Cookies and similar technologies

We use cookies and similar technologies for the purposes of advertising, market research, needs-based design and to ensure the functionality of our website (including the display and personalisation of content and advertising, use of social media, contract performance in the case of free-of-charge and paid offerings, IT security and fraud prevention).

Cookies are small files that your browser places in a folder designated for this purpose on your device. This makes it possible, for instance, to determine whether you have visited a website before. With your consent, cookies can also be used to store login details for an online service, meaning that you do not need to enter these login details every time you open the website. Many cookies contain what is known as a ‘cookie ID’. A cookie ID is a unique cookie identifier. It consists of a string of characters which websites and servers can associate with the specific web browser where the cookie has been stored. This enables visited websites and servers to differentiate between the specific browser of the data subject and other web browsers containing different cookies. A specific web browser can be recognised and identified using the unique cookie ID. Without additional information, cookies cannot be used to identify you personally.

Unless indicated otherwise, the legal basis is Art. 6 para. 1 point f GDPR and Section 15 para. 3 Telemedia Act (TMG). Where consent is given within the meaning of Art. 6 para. 1 point a GDPR, you have the right to withdraw this at any time, without this having any effect on the lawfulness of processing previously undertaken on the basis of consent before it was withdrawn. In the event of legitimate interest within the meaning of Art. 6 para. 1 point f GDPR, our legitimate interest lies in particular in the purposes mentioned above, and in the fundamental purposes of our business operations.

Where the legal basis for using cookies is our legitimate interest (Art. 6 para. 1 point f GDPR) or Section 15 para. 3 TMG, you can prevent cookies from being set by our website at any time by configuring your chosen web browser accordingly, thereby blocking cookies. Previously set cookies can also be deleted at any time using a web browser or another software solution. This is possible in all standard web browsers. If you block cookies in your chosen web browser, it may not be possible for you to use all of the functions of our website in full. You also have the option of blocking individual cookies. More information can be found at the appropriate place in this privacy policy.

  1. Integration of third-party providers

For the purpose of and in our interest in illustrating and optimizing our offer, we also embed services from the third party providers listed below. Without limitation, this includes video and audio players as well as embedded and appropriately labelled content and partner modules. In this respect we collect no personal data whatsoever, nor do we transmit any to the third-party providers. Where these types of services are integrated, your browser routinely establishes a direct connection to the servers of the third-party provider and transmits data to the provider, even when content is simply loaded and displayed. In general, however, the only data concerned is the user’s IP address, without which the third-party provider would not be able to send the embedded content to the browser of the user in question. The IP address is therefore required in order for this content to be displayed. The respective third-party provider is exclusively responsible for data processing in accordance with Art. 4 no. 7 GDPR. The legal basis for the integration of these services is Art. 6 para. 1 point f GDPR. Information on data processing by each third-party provider can be found the respective third-party provider’s privacy policy.

  • YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)

  1. Storage duration

We process personal data only as long as this is necessary for the respective purpose mentioned above. The personal data is then deleted, provided that there are no legal retention periods to prevent data deletion.

  1. Contact details and your rights as a data subject

Should you have any queries or comments on data protection and privacy or wish to exercise your rights as a data subject, please contact our data protection officer at any time:

Axel Springer SE


Axel-Springer-Str. 65

10888 Berlin

Information and rectification

You can receive information at any time and at no charge about whether we are processing personal data related to you and also about which information we are specifically storing about you. You are also entitled to receive a copy of the stored information. You can also have errors in your data corrected and missing information completed.

Erasure, restriction of processing and “right to be forgotten”

You can request that your data be erased and its processing restricted. Please note that statutory retention obligations are in effect for contracts relating to paid services (such as the purchase of a subscription to Axel Springer Award) and that we will therefore not always be able to fully erase your data completely in all cases. In this case, your data will be labelled to the effect that future processing should be restricted.

Data portability

Where applicable, you also have the right to have your personal data transmitted to you or to another data controller in a structured, standardised and machine-readable format, as long as processing is performed on the basis of consent or contract using automated procedures. This does not apply, however, where the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. You also have the right to have the personal data transmitted directly from one data controller to another, provided that it is technically feasible to do so and does not infringe upon the rights and freedoms of other persons.

Withdrawal of consent, objecting to processing

You can withdraw your previously-given consent at any time with effect for the future by contacting the aforementioned address.

Moreover, you have the right to object to the processing of your personal data at any time (where such processing is based on a legitimate interest) for reasons arising from your particular circumstances. This also applies to profiling activities based on these provisions. If such an objection is received, we will cease to process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, of if the processing is for the establishment, exercise or defense of legal claims.

If we are processing personal data for the purpose of direct marketing, you have the right to object to the processing of your personal data at any time for the purpose of such marketing by contacting the aforementioned address. This also applies to profiling insofar as it is connected with such direct marketing. You also have the right to file an objection for reasons arising from your particular circumstances against processing of your personal data that we are engaged in for scientific, historical research or statistical purposes, unless such processing is required to perform a task that is in the public interest.

Right of complaint

You also have the right to submit a complaint to the competent supervisory authority and to seek legal remedies. The supervisory authority to whom the complaint was submitted will notify the complainant about the status and result of their complaint, including the option of seeking a legal remedy through a court of law.

Last revised: July 1, 2020