Axel Springer Award

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17.10.2023

“He rewrote the code for a new era” – Satya Nadella honored with Axel Springer Award

New Axel Springer building features multimedia show / Mathias Döpfner: “You have changed the culture in no time very radically”

12.10.2023

Like in Star Trek – but for everyone

In honor of Satya Nadella, Chairman and CEO of Microsoft, the new Axel Springer building will be transformed into a grand stage on October 17. The invited guests can expect a multimedia show that honors Nadella's visionary entrepreneurship and his innovative technological developments, especially in the field of Artificial Intelligence. a_inside asked the participating tech experts in advance in a video what they want to ask Nadella and what significance technology, particularly AI, holds for them.

11.10.2023

The Axel Springer Award illuminates the new building as a multimedia stage

Designed by the star architect Rem Koolhaas, the new Axel Springer building is a visionary meeting place. It is meant to inspire people and encourage communication. For the Axel Springer Award on October 17, it will be transformed for the first time into a multimedia stage with six levels. This presents a significant challenge for Creative Director Dirk Walsh, both creatively and logistically. We spent a day with the person behind the event concept to see what challenges he has to overcome just one week before the event.

10.10.2023

Live broadcast on October 17: Satya Nadella to receive Axel Springer Award

First award ceremony to take place in the new Axel Springer building / Livestream available

28.09.2023

Axel Springer Award: Honoring Innovation and Entrepreneurship

The Axel Springer Award celebrates visionary figures from the world of business and technology. Since 2016, this award has been annually presented to individuals who have profoundly reshaped the world with their outstanding achievements, innovations, and societal contributions. This a_inside showcases you past laureates and their bold ideas.

09.05.2023

Microsoft CEO Satya Nadella receives the 2023 Axel Springer Award

This year’s award-winner combines innovative corporate culture with a clear focus on future technology and social responsibility / Award ceremony to take place in the new Axel Springer building in Berlin