The Award is given to outstanding personalities who are particularly innovative, and who generate and change markets, influence culture and at the same time face up to their responsibility to society.  


The winner is selected by the executive board of Axel Springer SE, following suggestions by employees. The prize recognizes what has been achieved and encourages going forward. The Axel Springer Award is a prestige prize without prize money.


Elon accepted the award on December 1, 2020, at the Axel Springer headquarters in Berlin. The theme of the evening was β€œAn Evening for Elon Musk – Mission to Mars.”