The Award is given to outstanding personalities who are particularly innovative, and who generate and change markets, influence culture and at the same time face up to their responsibility to society.  


The winner is selected by the executive board of Axel Springer SE, following suggestions by employees. The prize recognizes what has been achieved and encourages going forward. The Axel Springer Award is a prestige prize without prize money.


 In the spring of 2021, Özlem Türeci and Uğur Şahin were honored with the Axel Springer Award for their life-saving work. The award ceremony took place in compliance with all hygiene and security measures only in the circle of those directly involved.