AwardeeMark Zuckerberg

Mathias Döpfner

“We are presenting the award to Mark Zuckerberg because with Facebook, he has created the most significant communication medium in a generation. Facebook has transformed and enriched our culture, while also posing new challenges. Anyone, at any time, can talk about whatever they want to a wide audience. But how is this power to be used responsibly? Mark Zuckerberg is intensively engaging with this issue. Facebook has become an important distribution channel for the media industry. And the company is developing new options for treating creatives and their publishers fairly. The aim of our award is to encourage Mark to continue down this road, regardless of any opposition he might face.”