AwardeeJeff Bezos

Mathias Döpfner

“Jeff Bezos is receiving the Axel Springer Award 2018, because he was the first person almost a quarter of a century ago to recognize the potential of trading goods on the Internet and, with Amazon, he created a global corporation which he then led to unique business success. At a time when the digital economy had not yet by any means entered all areas of our lives, he believed in his idea, pursued it over years with exceptional foresight and created a new offering that has changed considerably to everyday the lives of consumers worldwide. By purchasing The Washington Post in 2013, he put in place the prerequisites for bringing back to life the innovative power and passion for experiment of a traditional brand in decline, and gave new courage to an insecure industry. His ambitious space travel projects also prove that he wants to play an active role in shaping the future with passion. In his business models, he is driven by his maxim of focusing on the human being as a customer and reader without compromise.”