Privacy Policy

Thank you very much for your interest in Axel Springer Award. In order to be able to offer Axel Springer Award, we naturally also need some data about you. We take the protection of personal data very seriously and always process it in accordance with the applicable data protection regulations, in particular the EU basic data protection regulation. With this data protection declaration we would like to inform you in full about the type, scope and purpose of the personal data processed by us and your rights as the person concerned.

1. person responsible and general information

Your data will be processed by Axel Springer SE, Axel-Springer-Str. 65, 10888 Berlin, phone: +49 30 2591 0, e-mail: (service provider within the meaning of the Telemedia Act (TMG) and responsible person within the meaning of the Basic Data Protection Ordinance (DSGVO). We also mean these when we use phrases such as “we” or “us”. By “Axel Springer Award” we mean in this document, including all sub-pages, contents and functions available there (e.g. Internet forums, competitions). Individual parts of Axel Springer Award are hereinafter also referred to as “online services”. We also mean these, as far as the following refers to a website.

Our services are intended for the general public and not for children. We do not knowingly collect personal data from users who are considered children according to the respective national legislation.

2. collection and processing of personal data

As a rule, you can use online services for which no payment or registration is required without entering personal data. In certain cases, however, we process the personal data listed in section 3. This only happens if it is necessary to provide a functional website as well as our contents and services. Furthermore, we process personal data in connection with the use of Axel Springer if you provide such data of your own accord, e.g. as part of a registration, a competition, an enquiry to us, an application or when concluding a subscription, or because another legal basis exists for this (see Section 4.). If you do not wish to do so, you will unfortunately not be able to use our services or not to the full extent.

3. categories of processed data

As soon as you use Axel Springer, our system automatically collects information from the computer system of the calling computer. Among other things, the following data may be collected:

  • information about the browser type and version used
  • Operating system of the user
  • date and time of access
  • Web analysis data / pseudonymous user profiles (cookie ID, ad ID etc.)
  • Websites from which the user accesses our website
  • websites that the user accesses via our website

4. the legal basis and purposes of the processing

We process your data exclusively on the basis of one or more of the possible legal bases.

According to the DSGVO, personal data may be processed in particular on the basis of a contract or for the implementation of pre-contractual measures, in the case of consent, on the basis of a legitimate interest or law, or for the protection of vital or public interests.

In addition, we will use your e-mail address to send you our newsletter if you have given us your prior express consent to receive a newsletter or advertising. In this case we will process your e-mail address in order to be able to send you the newsletter as requested (art. 6 par. 1 letter b DSGVO). You can object to the use of your e-mail address for such purposes at any time in writing or in text form to or Axel-Springer-Straße 65 in 10888 Berlin with future effect, without incurring any costs other than the transmission costs according to the basic rates.

On the Internet, every device needs a unique address, the so-called IP address, to transmit data. The at least temporary storage of the IP address is technically necessary to enable the website to be delivered to the user’s computer. We shorten the IP addresses before any processing and only process them anonymously. No storage or further processing of the unabridged IP addresses takes place. Our servers also store your IP address for 14 days for our own security purposes.

In the case of processing operations which are not covered by one or more of the above-mentioned legal bases, the processing takes place if it is necessary to safeguard a legitimate interest and does not outweigh your interests, fundamental rights and fundamental freedoms on the basis of a comprehensive balancing of interests (Art. 6 para. 1 lit. f DSGVO). A legitimate interest is to be assumed if the person concerned is a customer of the person responsible. If the processing of personal data is based on this, our legitimate interest is in particular the conduct of our business activities for the well-being of all our employees and our shareholders.

Our legitimate interest in offering you tailor-made products, informing you about our products, innovations and quality features, as well as constantly improving our services and products and thereby also increasing our turnover, is the legal basis for processing for the purposes of direct marketing (own advertising and third-party advertising) and web/app analysis. For details of web analytics services, see paragraph 9.

You can object to the processing on the basis of a legitimate interest at any time (see Section 13.).

In the event that the data are processed for a purpose other than that stated in the data collection, a compatibility check shall be carried out in accordance with Art. 6 para. 4 DSGVO. Further processing is only permitted if the original purpose is compatible with the new purpose or is permitted on the basis of a separate legal basis. Recognised compatible purposes include, but are not limited to, the assertion, exercise or defence of civil law claims unless the person concerned has an overriding interest. In this case we will inform you about the change of purpose. If the new purpose is not compatible with the purpose stated in the survey, a new survey will be carried out on the basis of a new legal basis. Here, too, we will inform you of the change of purpose.

5. place of processing

We do not transfer your personal data to countries outside the European Economic Area, except where permitted by the DSGVO. Whether third parties with whom you have your own contractual relationship (such as with Facebook if you have a Facebook account) transfer data to countries outside the European Economic Area is beyond our knowledge and influence.

6. origin of data

In certain cases we also receive data because you have consented to the transmission to us.

7. passing on your data to third parties

We only transfer your personal data to third parties if the transfer is necessary in order to fulfil our contractual obligations towards you and this is evident at or together with another provider (e.g. in the case of cooperations), we are legally entitled or obliged to transfer it in any other way, or you have given us a corresponding consent.

Selected personal data within our company may be communicated to certain departments in order to provide our services. These include employees from the accounting, product management, marketing and IT departments.

In certain cases we also use external service providers or affiliated companies who are commissioned by us to process data for us in accordance with our instructions. Such service providers are contractually bound by us as contract processors according to the strict requirements of the DSGVO and may not use your data for any other purposes. Contractors employed by us provide the following services in particular: Web/App Analysis.

Data is passed on to contractors on the basis of Art. 28 para. 1 DSGVO, alternatively on the basis of our legitimate interest in the economic and technical advantages associated with the use of specialised contract processors, Art. 6 para. 1 lit. f DSGVO.

If we are legally obliged to do so or if this is permitted under data protection law, we transmit personal data to authorities, for example the police or public prosecutor’s office (Art. 6 para. 1 lit. c DSGVO). The disclosure of this data is based on our legitimate interest in combating abuse, prosecuting criminal offences and securing, asserting and enforcing claims and that your rights and interests in the protection of your personal data do not outweigh, Art. 6 Para. 1 lit. f DSGVO.

8. Cookies and similar technologies

We use cookies. Cookies are small files that your browser stores on your device in a designated directory. Among other things, it can be used to determine whether you have already visited a website. If you agree, login data for an online service can also be stored in cookies, so that you do not have to enter this login data every time you visit the site. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by its unique cookie ID.

We use two types of cookies. On the one hand, technically necessary cookies, without which the functionality of our website would be restricted, and optional cookies to make our website more user-friendly. The user data collected by technically necessary cookies are not used to create user profiles. The analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer. Further information on the individual analysis services can be found in Section 9. of this data protection information.

Most advertisements are provided by third parties. They may use information about your visits, as permitted by your device settings, to serve ads about products and services that may be of interest to you. Concrete contact data such as your name, address, e-mail address or telephone number will not be transferred under any circumstances.

You can prevent the setting of cookies by us at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If you deactivate the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

Cookies cannot identify you as a person. In any case, the use of cookies is justified on the basis of our legitimate interest in a demand-oriented design and the statistical evaluation of Axel Springer (Art. 6 Para. 1 letter f DSGVO).

9. social networks

You can also find us on social networks of other companies, such as Facebook or Twitter. We have also integrated individual functions of these networks into our online services. However, you can only use both if you are registered and logged in to the respective social network. Please note that the terms and conditions of use and data protection of this company apply to the use of the respective social network, over which we have no influence. However, we will be happy to explain to you how such networks process your personal data in this context:


We have integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time you access one of the individual pages of this website, which is operated for us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.

If the person concerned is simultaneously logged in to YouTube, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google receive information via the YouTube component that the person concerned has visited our website whenever the person concerned is logged on to YouTube at the same time as accessing our website; this happens regardless of whether the person concerned clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desired by the person concerned, this can prevent the transmission by logging out of their YouTube account before calling up our website.

The data protection regulations published by YouTube, which can be accessed at, provide information about the collection, processing and use of personal data by YouTube and Google.

On smartphones and tablets, the aforementioned services are often not implemented by plug-ins, but by a device-internal “sharing” function. According to its settings, information can also be given to other social media service providers. Please refer to your device information for details.

10. storage time

We only store personal data as long as we are entitled to do so and the processing purpose has not ceased. The respective legal retention period applies for the duration of the storage of personal data. After the expiry of this period, the corresponding data will be routinely deleted, provided that it is no longer necessary for the fulfilment or initiation of the contract.

11. Contact details and your rights as a data subject

If you have any questions or suggestions regarding data protection or the enforcement of your rights as the person concerned, please contact our data protection officer at any time:

Axel Springer SE

data privacy

Axel Springer STR. 65

10888 Berlin

▫ Information and correction

You can obtain information from us at any time and free of charge as to whether personal data relating to your person are processed by us and also specifically which data about you are stored as well as request a copy of the stored data. You may also have incorrect data corrected and completed.

▫ Deletion, restriction and the right to be forgotten

You can request the deletion and restriction of your personal data. Please note that there are legal storage obligations, e.g. for paid contracts such as the purchase of a subscription from Axel Springer, and we may therefore not delete your data completely in every case. In this case, your data will be marked with the aim of restricting its future processing.

▫ Data transferability

Where applicable, you also have the right to have the personal data concerning you transferred to you or another person in a structured, current and machine-readable format, provided that the processing is based on the consent or a contract and is carried out by means of automated procedures. However, this shall not apply where processing is not necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller. You also have the right to request that the personal data be transferred directly from one data controller to another data controller, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not affected by this.

▫ Revocation / objection

You can revoke your consent at any time with effect for the future at the above contact address. In particular, you can object to the use of your e-mail address for the purpose of sending newsletters at any time in writing or in text form to or Axel-Springer-Straße 65 in 10888 Berlin with future effect, without incurring any costs other than the transmission costs according to the basic rates. Furthermore, for reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of a legitimate or public interest. This also applies to profiling based on these provisions. We will no longer process personal data in the event of an objection, unless we can prove compelling grounds for processing that outweigh the interests, rights and freedoms of the data subject or the processing serves to assert, exercise or defend legal claims.

If we process personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data for the purpose of such advertising at the above contact address. This also applies to profiling insofar as it is connected with such direct advertising. Furthermore, for reasons arising from your particular situation, you have the right to object to the processing of personal data concerning you, which is carried out by us for scientific or historical research purposes or for statistical purposes, unless such processing is necessary to fulfil a task in the public interest.

▫ Right of Complaint

You also have the right of appeal to the competent supervisory authority and the possibility of appeals. The supervisory authority to which the complaint has been lodged shall inform the complainant of the state and outcome of the complaint, including the possibility of a judicial remedy.

▫ Existence of automated decision making

We do without automatic decision making or profiling.

Last updated: May 25, 2018