The Award

Purpose

The Award is given to outstanding personalities who are particularly innovative, and who generate and change markets, influence culture and at the same time face up to their responsibility to society.

 

Selection

The winner is selected by the executive board of Axel Springer SE, following suggestions by employees. The prize recognizes what has been achieved and encourages going forward. The Axel Springer Award is a prestige prize without prize money.

Ceremony

Under the motto “An Evening for Shoshana Zuboff”, the Axel Springer Award was handed over on November 7, 2019 at a festive evening ceremony at the Axel Springer Journalists’ Club in Berlin.

Video of the Evening (in German only)

Shoshana Zuboff

The US-American scholar Shoshana Zuboff is Professor Emerita of Business Administration at Harvard Business School in Cambridge, Massachusetts. She later largely shelved her lectureship as she did not support the school’s economic relationship to the digital economy. In countless commentaries and speeches, Shoshana Zuboff has been a regular presence in Germany as well, highlighting the effects of “Big Data” and calling for a “response to the arrogance of Silicon Valley.” She sharply criticizes the collection of personal data, in particular by global internet corporations like Google and Facebook, and describes their business models as “surveillance capitalism” which, in her view, “destroys the inner nature of man.”

“Following the inventor of the World Wide Web, the founder of social media and the founder of the world’s largest e-commerce company, in 2019 Axel Springer is honoring Shoshana Zuboff with the Axel Springer Award for her courage and forthright stance in analyzing the problematic sides of the digital economy as well as her tireless efforts to remind us of our responsibility to be conscious of the personal and societal impacts of a data-driven economy on the public. Her innovative research on the dangers of ‘surveillance capitalism’ have changed the way we look at digital market behavior and has had a critical impact on the cultural acceptance of Big Data.”

Mathias Döpfner

Press Center

“With courage and a clear attitude”: Shoshana Zuboff receives the 2019 Axel Springer Award

Laudation by Ursula von der Leyen / Awards ceremony in the Axel Springer Journalists Club in Berlin Shoshana Zuboff, the US economics scholar and author (“The Age of Surveillance Capitalism”), received the 2019 Axel Springer Award on the evening of November 7, 2019. The long-standing critic of a data-driven internet economy accepted the prize in person […]

Shoshana Zuboff to receive the 2019 Axel Springer Award

The award ceremony will be held on November 7, 2019 at the Axel Springer Journalists’ Club in Berlin The 2019 Axel Springer Award will be presented to Shoshana Zuboff. With the award, Axel Springer is honoring the work of the American scholar and author (“The Age of Surveillance Capitalism”) for her many years of scholarly critical […]

Picture Gallery 2018

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